I’ve not started reading this yet, but for sure I will. I shall read this beginning very soon for this was a gift from a guy I have met but twice, for very brief chats, likely a total of 6 minutes, the third occasion we met he handed me this book.
I met Kevin in a pub, he came to watch a band I play keyboards in. After hearing about my background in the audio industry he suggested I might enjoy to read “Where Have All The Good Times Gone?” (you can buy that book through that link).
These sort of encounters are quite wonderful, and I thank you Kevin.
Here’s is one to keep your eye on. I’ve started a new network in the darkest depth of Cornwall. Cornwall can often be mistaken, very wrongly, for being so far South that nothing happens outside of tourism.
What utter nonsense, in fact Cornwall is absolutely rammed with talent, incredible talent that is equally comparable to the South East, easily! This talent manifests itself in a variety or entrepreneurial small business dotted around the county.
I know this as I’ve been networking, and making it my business to find out about all these amazing businesses. This new network, the Cornwall Trade Network is the glue, it’s connecting businesses and supporting them, and offering business growth and digital marketing solutions through various third parties.
It struck me one morning over a breakfast meeting that all successful businesses have a community built around them. It wasn’t a huge revelation, I’ve been aware of the power of a community for a very long time, but this was a “light bulb” moment for a particular nut I was trying to crack.
So I had moved location, back to Cornwall, back to the land of legend, the land of my family, the beautiful county of childhood memories, and I had taken my business with me. Sure I had clients in “the smoke” still, but I was now actively networking locally to generate clients.
Whilst popping in and out of these networks, breakfast meetings, and what not, it struck me that what I needed to do was to create my own network. Creating my own network would yield a variety of benefits such as:
leads & potentials, referrals
a sales funnel
a place to sing loudly about my clients
MOST IMPORTANTLY a talent rich network, where skills and services can be linked.
I looked around at what others were doing in the space, who was building a network offering businesses the type of things I can offer. Who was genuinely adding value to businesses, and who was doing it well? Who was offering modern networking, with a joined up virtual service.
Nobody. – I’ve not seen it yet, so I’m building it.
I recall very vividly visiting Plymouth as a kid in the late 70s and witnessing a mass group of punks hanging out around the local Virgin record store. It was clear, I felt it, I sensed the emotion that something really important, something big was taking place. Naturally I was not old enough to truly appreciate what that was, yet I knew this was fucking cool, and I had to have a piece of it.
As time went on I also become a punk of sorts, formed a band with three chords and yes, relished the anti-establishment culture that was rocking society.
I’ve always enjoyed Richard Branson’s outlook, his have fun at all costs attitude, his daring adventures and desire to break the stale mate.
You might enjoy this book too, it’s an easy read, in small bite sized chunks based around a chapter question.
When we all started out on the Internet we all built email lists, forums, a network on our own websites, our own domains and databases. Yet as social has become the dominant force on the Internet the trend is for individuals and brands to instead utilise third party platforms for building out their following. The conversations between brand and customer often now take place on facebook, twitter, or G+.
It’s hardly surprising this has happened, we all tend to follow the crowd and go where the people are, and we SHOULD. Added to that these networks make it simple, absolutely easy for us to sign-up and feed on the crack of the networks.
The trouble with all of this though is that we are at the mercy of these networks, in so much that the following points should be a cause for concern.
we don’t own the data
we can’t directly monetise the data
we can’t generally back-up the data
if the platform sells, fails, dies, we could lose our community
My advise is to focus on building your community on your own turf as much as possible and use these third party networks to funnel in traffic to your own territory.
I’ve revamped Chrishambly.com site to better reflect what I am doing these days, and to really try to tap into YOU the reader a bit more, with more focused and categorised content. I’m looking to engage you in ME. I know pretty self-centered eh?
Fact is I have done and I’m involved with lots of projects and I want to share those projects, ideas and dreams with you. For me this seems to make sense on a variety of levels. I also want the majority of content on MY domain, not facebook, G+ or somewhere else, where we seem to lose the ability to really leverage it any meaningfully owned way.
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