How To Communicate


This is Brett Hurt Founder and CEO of Bazaarvoice whom I met today at Internet World.

Now the interesting thing I thought about Brett is that he knows how to make friends, engage with people, seemed to be open minded, and generally enjoys interaction with new people, he doesn’t foolishly judge too quickly, which always gets my interest every time.

To give you an opposite example.

The first exhibitor I walked up to at IW today was an older gentlemen representing a company concerned with CRM, you know, management of customer relationships (cough cough), and as it happens I have had CRM on my mind for a project recently. So picture this, I had a Nikon around my neck, was wearing torn jeans, a t-shirt, slightly unshaven look, and my usual blue glasses, a normal day for me then, (as you can see here) nice eh?.

So, as I say hello to this grumpy old guy, first thing he does is starts to look me up and down and begins asking me questions to validate myself (no shit),

  • HIM: “how many employees do you represent then”
  • ME: “I’m a web strategist, one of my clients has global representation”
  • HIM: “show me a card then”

blah blah (insert longer story here), really boring me already dude.

So it got to the stage where I couldn’t give a fuck how good his software may have been, the mere fact he made a judgement call on my appearance along with his decision to try and assert me to validate myself to him (like that’s going work), was enough for me to just politely fuck-off in the other direction.

Now, moving on to Brett.

Brett on the other hand, you see, took an interest in a potential conversation with me and found out that I might post some pictures of the IW event onto Flick, the fact that hey this might be a really good moment for a Blog post to come from it, a moment captured where people interact with good outcomes, a memorable exchange.

Brett pulls his shirt open revealing a green t-shirt and says “put Bazaarvoice loves osborne” on it. I have no idea what that means, but it is of little significance. It’s a message, it’s a reach, it’s an enagagement to someone, a client, a prospect who knows?

Job done for me, I couldn’t refuse this attitude, it’s perfect, and goes to show that if you think you are above your station (the first guy) you might need a reality check. The internet is not all about suites and boots.

Go visit BazaarVoice.

About The Author

Chris Hambly

I teach how to leverage the Internet for building a business and generating income. I went from the kitchen table to selling my first online business for half a million dollars, ($500,000). I'd like to show you how you can do this too. Sign up for free lessons, I'll send a video right away.

  • Snow at Bazaarvoice

    Chris, you got a perfect read on Brett. He is truly curious about people, balances humility and confidence, and is a great leader. The Osborne in question shares the same characteristics. Perhaps you want to leave your nurse friends and join us at the Bazaarvoice Social Commerce Summit? http://www.socialcommercesummit.com May 28-30th in Austin TX. –Signed, Snow at Bazaarvoice.

    • chrishambly

      Snow hi.

      Sounds great, and sure I’ll come over if you are providing the air fare and hotel, shall we talk?

      I’ll bring my camera too?

  • Asha

    This is really interesting…What I find really amusing is people don’t mind making it very obvious when it comes to that ‘up and down look’ and unfortunately they are too quick to judge even before they have taken the time to talk to a person..
    I knew of someone who made a comment about not associating themselves with people who are covered in tattoo’s….I didn’t stop to ask why, I just don’t see that person anymore…
    Still, I think there is enough open minded people (like your friend and his t-shirt) to see past appearances…goes back to the old saying ‘never judge a book by its cover.’

    :-))

  • eaon

    is he the fella that was interviewed on a recent mitch joel podcast?
    if so, i heard him talkthrough what they were up to and i was fairly captivated.
    v interesting chap.

    • chrishambly

      @eaonp

      Yup, that would be him, I’ve not listened to that cast, but I did a quick search and it concurs.

  • Darcy Kitchin

    Brett Hurt is a very smart and funny guy. All people involved in internet activities are usually like that. A new type of geeks I guess: the smart and witty kind. I have that very same T-shirt bought from Paramore t-Shirts. I guess it’s quite a famous line.

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