I recall very vividly visiting Plymouth as a kid in the late 70s and witnessing a mass group of punks hanging out around the local Virgin record store. It was clear, I felt it, I sensed the emotion that something really important, something big was taking place. Naturally I was not old enough to truly appreciate what that was, yet I knew this was fucking cool, and I had to have a piece of it.
As time went on I also become a punk of sorts, formed a band with three chords and yes, relished the anti-establishment culture that was rocking society.
I’ve always enjoyed Richard Branson’s outlook, his have fun at all costs attitude, his daring adventures and desire to break the stale mate.
You might enjoy this book too, it’s an easy read, in small bite sized chunks based around a chapter question.
When we all started out on the Internet we all built email lists, forums, a network on our own websites, our own domains and databases. Yet as social has become the dominant force on the Internet the trend is for individuals and brands to instead utilise third party platforms for building out their following. The conversations between brand and customer often now take place on facebook, twitter, or G+.
It’s hardly surprising this has happened, we all tend to follow the crowd and go where the people are, and we SHOULD. Added to that these networks make it simple, absolutely easy for us to sign-up and feed on the crack of the networks.
The trouble with all of this though is that we are at the mercy of these networks, in so much that the following points should be a cause for concern.
we don’t own the data
we can’t directly monetise the data
we can’t generally back-up the data
if the platform sells, fails, dies, we could lose our community
My advise is to focus on building your community on your own turf as much as possible and use these third party networks to funnel in traffic to your own territory.
I’ll have more of these coming soon, but thought you might enjoy seeing yours truly in this photo shoot for The Bare Knuckle Blues Bland. I’ll be honest with you I did find the whole thing slightly amusing and had a bad case of the giggles for a while. It’s so funny being told to “pose” this way and that way, which often feels uncomfortable, for me, anyway. However, the photographer Bjorn was so professional in this shoot, so hat tip to him.
I’ve not posted anything for days, or is it weeks? Weeks I guess, but let’s not let that deter you or I. I shall be attempting to write more frequently, particularly in light of so many cool projects flying around at the moment. In the mean time hit me up on G+ over here
We were last Monday when we hit record at a chilly rehearsal. We were not concentrating on recording at all but decided to hit record on some new equipment. Turns out it was a good move as this track sounds pretty good. A few kinks to iron out here and then, but I’m quite pleased with the overall feel of the tune.
Today was a lot of fun following a reasonably good sleep (which has not been something that has been available so frequently over the last six months).
The day was fun as we had a Foomanchoux rehearsal to iron out a few kinks in the set. Our vocalist Ross wasn’t available due to an eye injury following a firewood chopping incident yesterday- I know, seriously, it sounds so Spinal Tap, but so very true. Today then we focused on some of bass parts to help bed in our new bass player Sam. We cracked on with “A Little Less Conversation” and worked out some pretty darn funky parts for that and also had a re-listen to the guitar parts, where Ollie brought in some higher register funk chordal fun. All in all splendid and a big improvement to the tune, which grooves along so much better now.
I’m pretty tired now and chilling out watching some TV, well and typing this.
I’ve revamped Chrishambly.com site to better reflect what I am doing these days, and to really try to tap into YOU the reader a bit more, with more focused and categorised content. I’m looking to engage you in ME. I know pretty self-centered eh?
Fact is I have done and I’m involved with lots of projects and I want to share those projects, ideas and dreams with you. For me this seems to make sense on a variety of levels. I also want the majority of content on MY domain, not facebook, G+ or somewhere else, where we seem to lose the ability to really leverage it any meaningfully owned way.
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