Tag Archives: advertising

BLYK Between 16 and 24 living in UK

Are you between 16 and 24 living in UK?

Well I’ve long since passed that threshold but I’m not complaining.

I wanted to point out what seems a pretty neat service which goes by the name of BLYK. A pal of mine send me a message this morning about this service which really does look super neato.

Seems to me that if indeed you are between the age of 16 and 24 and living in UK you can sign-up, be sent a spanking new sim card for your phone on ANY network containing 217 free texts and 43 mins of free calls!

Um yes free, no strings!

Well actually I lied there are some strings, but entertaining strings it seems.

As the website states:

“Blyk goes out and finds brands that want to talk to people like you. Blyk charges them for sending you messages, and gives you money back in the form of free texts and minutes.

But Blyk doesn’t just open the door to anyone that wants to message you. Each day you’ll get up to 6 brand messages. They’ll only ever come from Blyk and brands Blyk thinks you’ll be interested in.”

Now, personally I’d find that quite an enjoyable experience of sorts, I mean it is free.

Sadly I wont be signing up (unless they would like me to), I simply cannot prove I am so young, but if you are in that demographic I’d love to have a look and invite you to guest blog about it here on my blog.

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Open Organisations

What is an open organisation and how can you achieve it?

You can take a variety of channels and mediums and become impressed to hear various voices bubbling with enthusiasm and knowledge for change. It is most impressive when these voices have an outlet, and channel for open dialogue.

Change is a good thing, change brings goodness and change brings challenges for everyone, not least the identity (or brand) of the organisation, in this connected world.

Large organisations the world over are struggling with traditional forms of advertising, it is no surprise to find the branding and marketing conversation rampant in the online world, where daily large institutions are having to employ, consult, embrace, the currency of trust, which is of course transparency.

Marketing is now a dialogue, marketing is now a conversation, the product has to be engaged with, with the client, there is now a NEED, an absolute requirement to have interaction with the prospects.

Web 2.0 is here to stay, and those who embrace it will win, those who ignore it will fall, without a shadow of doubt.

So what’s needed?

A few things…

1. SELL TO YOUR STAFF – senior management need to engage with their staff transparently, and lead the transparent and open dialogue, effectively leading by example and encouraging feeding (fuelling the conversation). Traditional management cascades are one way, very old school, the conversation stops, immediately!

2. ENCOURAGE STAFF TOO SELL FOR YOU – here this is where you actively support and promote the soldiers to champion and engage in representing the organisation in the online space.

3. TOOLS – you need tools in place which allow the above to take place, including, blogs, podcasts, videocasts, wikis, and not only.

4. COMMUNITY DEVELOPER – you need someone full-time working in and around the community (the staff), who not only brings people together with all of this technology, but more importantly documents, showcases, makes aware of all the wonderful activities going on and spreading that externally within the important spaces. You need this person popping in board meetings, nipping into lectures, filming activity and pumping it out on an organisational channel.

I have been community developing with my online businesses for some time and relish the environment of connecting people and extended the conversation, it’s empowering for all.

The point is how to move mountains, how to mobilise a community to act and engage with the product.

Now tell me what you are doing in YOUR organisation to promote change, are you just hoping it will happen, or are you actively pushing for change, is that difficult to accomplish, if so why?

ACHUB MediaCampBucks07 Summary

Well it has been well over a week and I’ve decided that now some time has passed I’d unload some of my thoughts into my blog, after all remember my blog is the same as you’d get from me in the pub, so join me in a drink while I mention my personal highlights.

The ACHUB MediaCampBucks07 was the first if its kind for Bucks, in fact the first of its kind for many areas in UK, the slant of this event was enabling an interface of sorts between people working in the commercial sector and academia, and you know what, we all certainly achieved that.

On the day we had three broad themes running:

• Education/Web2.0
• Audio & Music
• HR/Policy/Community

Therefore three sessions were running simultaneously in order that a variety of choice was constantly present for all the participants, it was a cracking atmosphere with everyone checking out the schedules posted-up on the session room doors, and deciding if the current topic was for them, or not.

The event started for me on Friday morning by collecting Kris Eliasson from Heathrow who was representing Sony Ericsson. This guy is an ex-student of mine who studied with Audiocourses.com the distance learning school I am CEO of. Kris started as a student and then became a Production Advisor for the school and then since those days we have become good friends, and this was the first time I got to shake his hand in real-life and move onto serious discussion about the future of mobile content distribution, was awesome.

The event also saw another ex-student of Audiocourses.com in Mike O’Hara who has gone on to make audio his main income stream having set up a thriving business around podcasting, again what a buzz to see these connections firing.

On the Friday evening many of us met up in a local venue for a couple of drinks and a chat, this was the first time most of us had met and it was a real buzz seeing the next character walk in and introduce themselves, finally putting a real face to names was amazing. Observing different groups of people with wide ranging backgrounds and jobs getting social together was a thrill.

I met some amazing people on the day too numerous to mention, you know who you are and how we interacted, and let me just say thanks so much for giving and sharing, YOU made the day a success, and I’m excited to see you again soon.

I want to personally thank a few people for making the day happen, firstly Asha Treacy for driving me to the venue first thing Saturday morning, (I had abandoned my car the evening before following 4 pints of beer). CJ for being very organised and “calling time” with 10 mins to go in the sessions, this was awesome and not planned, she just took control of that and I need to thank her for it, we needed that structure. Eaon Pritchard the talented Scott who put together the logo for MediaCampBucks07 and also came up trumps with some direction boards and banners (sponsored by Weapon7) which we placed around the campus, smart man is Eaon, though he did have me worried as he had been out on the pop the night before and was missing in action for a while. Mike for getting a serious Jam scene going on in the Glasshouse on Saturday evening, sadly I missed most of it but checked out the repeat on Ustream.tv.

ACHUB MediaCampBucks07 was a success without a doubt, we had about 60 participants throughout the day all told. I’m humbled by all of this and I feel a sense of something great, we have created a brand which has a sense of expectation attached to it, all the participants now know what to expect from an ACHUB event.

Looking to the future of the ACHUB we plan to have a virtual event take place in SecondLife before xmas, probably music heavy, and also plan to host another real-life event for some time in the new year which may be similar to MediaCamp, or may be something different completely, in fact if YOU have some ideas about that I want to hear from you, I’m keen on using the momentum we have with ACHUB to continue hosting has we have done since 06.

Just to conclude ACHUB exists in two places:

ACHUB Facebook
Wiki

Recently we have secured the domain ACHUB.ORG which will likely become the main portal before too long, and yes, with user accounts so you can participate with the content, after all it is YOURS, this is YOUR group, your brand, your dynamic to embrace and share.

As a closing statement I’d like you to continue the growth of the group by bringing someone in, a stranger someone “outside” of this web2.0, someone who needs it most.

I’m keeping this short but let me know your highlight of the weekend with a cheeky comment.

MediaCamp BUCKS 07 – you coming?

I would like to make you aware of event which may be of interest to you.

Media Camp Bucks 07
http://mediacampbucks.com.

This is a new-media event taking place Sat Oct 20, Buckinghamshire UK, hosted by a not-for-profit organisation of which I happen to be the Founder, known as the ACHUB. The organisation has been active in putting on new-media events, concerned with sharing knowledge, practise, resources and social networking tools.

So what is Mediacampbucks07?

It is an “unconference”, a term which loosely implies that the participants themselves, i.e. YOU, run the day, YOU, interact and YOU, embrace the sessions. There is no “expert” talking to you for 40 minutes, the sessions are more like brain-storming sessions where you are encouraged to engage.

Bucks New Uni are kindly sponsoring this event to take place at the Technology Centre on the main High-Wycombe campus, and I cannot thank the University enough for this sponsorship, the facilities are great and it is a progressive move, and already the new-media community are buzzing about it,
people will be walking away back to industry having gained an awful lot.

Already many professionals have registered to attend and take part, including bloggers, web design companies, ad agencies, Internet TV people, SecondLifers, HR people and even Microsoft, and not just
Brits!

The best bit, it is GRATIS, not a penny required, well your lunch and drinks aside!

We have also secured some additional sponsorship including Chinwag (the UK’s leading community media company for the new media industry, which will help pay for some goodness.

To register simply visit the mediacampbucks07 wiki and add your name, and if you fancy running a session add yourself to that too.

If you have any questions please do get in touch with me through email, more than happy to answer, if your business/institution is interested to sponsor do get in touch.

Cheers

Chris Hambly

http://mediacampbucks.com

MediaCamp BUCKS 07 Logo

I had an email in my inbox this morning from Eaon Pritchard who has designed an awesome logo for MediaCampBUCKS 07.

Eaon went for a “populist” and “web2.0” look which is perfect for the event, nice one Eaon!

If you have not heard about MediaCamp yet, we (that’s you) are hosting the event at BCUC, just 30 minutes west of London, which is a piece of cake to get to from any direction, on October 20.

MediaCamp is a free un-conference where the whole event is driven by the participants themselves, it is set to be a real mix-up of people too, coming from marketing, academia, b2b, bloggers, sound-designers, networkers, agencies, the whole range of peeps getting together to learn and share.

This MediaCampBUCKS 07 is heavily focussed on new-media tools, and how we can embrace them in our careers, instruction, business etc.

Sign up on the wiki to attend, sponsor or present.

MediaCampBUCKS07

What do you think of the logo yourself?