Tag Archives: camp

MCL2: MediaCampLondon #2

I’m of to the Social Media Mafia MCL2 on Saturday, you coming?

If you are, please do make sure you introduce yourself to me, this is how I look (I’m in the middle):

chris

Yes, I’ll probably be surrounded by nurses just like this too.

The “learning-workshop” (mediacamp) is at 297 Kingsland Rd, Hackney, London E8, UK (full-disclosure: my clients).

More MCL2 text here.

Oh and grab my moby number from the top there and SMS me, might be handy on the day/eve, if you get lost in a bar somewhere.

Google Chromecast HDMI Streaming Media Player
by Google Google Chromecast HDMI Streaming Media Player(1729) Buy new: £30.00 £29.99 13 used & new from £18.00

MediaCampBucks08

So we have just under two-weeks left until MediaCampBucks08, I’m getting excited about it all now.

A quick mail then to mention a few things:

This is the second camp we’ve run at this venue and many of you will know the routine, same building, same kind of format, same places to eat on the day. All pretty straightforward and simple, nothing complex, heaps of wi-fi, tons of rooms, coolio bananio people.

MediaCampBucks08

Things You Can Do:

I’m a great believer in reaching-out to people who are NOT in the know, people who are not swimming in the same small pond as us, people who are not early adopters, and people who probably have never heard of the term social media, or new media, have no idea what a Blog is, have no concept of Web 2.0. These are the people that will benefit most from MediaCamp, not the existing practitioners.

SO, with that in mind, I encourage you to post a Blog about the event asap, send emails to your groups of friends, encourage people to take a look and think about coming. Bring people along who you think may benefit, like the local cafe, the B&B up the road, your CEO friend who needs to come up to speed on communications technology. Your friend at the local paper, the college PR rep, the school governor, you get the picture, talk to people.

Start Tagging:

Start mentioning the camp in your channels and tag it with: mediacampbucks08

Flickr Group:

MediaCampBucks08 Flickr

You can see a bunch of pics from last year’s event there, join the group and add further pics.

Audio/Video Promos:

If you fancy making a short audio promo I’ll play it on AC Radio this week and next week (include your own links), you can also upload them to the Wiki. Same thing applies for video, some of you are video people so how about making a short talking head video about the event and posting it and tagging it?

Here is a summary of last year by Nuno:

Any other ideas?

You are all creative people so now is the time to show-off a little and “reach-out” to those who need your help, don’t swim in the small pond with the same people, get out there with people who know nothing about this technology.

Virtual Attendance:

There seems to be some interest in virtual attendance, there is a page on the wiki. I’m more than happy for anyone to use my private island in SecondLife. should it be needed as a venue.

Sponsors:

We have enough sponsorship to cover everyone with a t-shirt, cool eh? Eaon is banging away on sourcing the cloth. We should have a size for everyone. However, we can also do with more wonga, maybe the bar bill can be covered, maybe we can get some other goodies, sponsorship is always needed: sponsors

Live Music:

Mikey 12 Casts has organised a complete evening of live music in the student union, pretty coolio bananio that will be, 4 acts or so!

That’s about it for now, though be prepared for more communications in the coming days.

Social Influence Measurement

I just read Will McInnes Blog concerning MeasurementCamp and my brief thoughts are as follows:

A superb idea indeed and more importantly the correct format IMHO, structure is needed, probably more so when overt hierarchy is missing (though it exists covertly).

Sadly I heard about this late, not sure how, I just did, so I couldn’t attend. However, had I been there (and I do hope to come to the next one), or one of them, I’d have suggested a branch or “gravitating crowd” invest a significant amount of time in some thorough research of the psychological/sociological nature.

There exists decades of academic research into “social behaviours”, numerous models for how “social influence processes” operate, and in my personally limited research these are widely varying models, suggesting that not ONE model is proven as “correct”, I can think of at least four.

It just seems to me that until that “nut” of conceptualising “social influence” is understood, choosing ONE model, and the measurement of it, will always be aimed at a “moving target”, if you will.

I’ll attempt to disseminate my research on this as I go along because it does fascinate me how many people seem to dive head-first into it, as they want to believe it is true – influencing that it.

UPDATE 15.04.08: I asked a psychologist friend Jo Jordan what her thoughts were on this (she commented below). Jo also helped my thoughts greatly on this topic by drawing pictures of my thoughts, I have posted them below.


Figure 1.1 Pre Social Media


Figure 1.2 Adoption of social media by many advertising agencies


Figure 1.3 True representation of the complexity of social media processes. Note that the community nodes may start as being the same singular community though as they are organic and constantly changing they naturally morph into different communities (with different perceptions), with different processes with time.

Take some time to look at these diagrams, Figure 1.1 is the easiest to understand, most simple, and the method by which advertising has worked for a long time. Figure 1.2 is where I think a lot of agencies are currently operating, almost using social media as a “bolt-on” with no “feed-back” loop, and also the potential to derive a crude metric based on purchases, proving the source of influence is registered. Then Figure 1.3 clearly indicates a complex system of organic processes, each highly dynamic, and each two-way dynamic node contains multiple models of influential process, depending on ones school of thought (belief) for influence reception (there are many models as stated previously).

It is with these further thoughts we are heading towards a more “process” oriented metric which rather than looking at the outcome (as in traditional above the line metrics) we instead study (or measure) the relationships in the nodes.

This post is now a work in progress.

UPDATE 14.04.08: I’ll be adding a resource list in this post as they are collated

Social Influence Measurement Resources

MediaCamp BUCKS 07 Logo

I had an email in my inbox this morning from Eaon Pritchard who has designed an awesome logo for MediaCampBUCKS 07.

Eaon went for a “populist” and “web2.0” look which is perfect for the event, nice one Eaon!

If you have not heard about MediaCamp yet, we (that’s you) are hosting the event at BCUC, just 30 minutes west of London, which is a piece of cake to get to from any direction, on October 20.

MediaCamp is a free un-conference where the whole event is driven by the participants themselves, it is set to be a real mix-up of people too, coming from marketing, academia, b2b, bloggers, sound-designers, networkers, agencies, the whole range of peeps getting together to learn and share.

This MediaCampBUCKS 07 is heavily focussed on new-media tools, and how we can embrace them in our careers, instruction, business etc.

Sign up on the wiki to attend, sponsor or present.

MediaCampBUCKS07

What do you think of the logo yourself?