Tag Archives: people

MediaCampBucks08

So we have just under two-weeks left until MediaCampBucks08, I’m getting excited about it all now.

A quick mail then to mention a few things:

This is the second camp we’ve run at this venue and many of you will know the routine, same building, same kind of format, same places to eat on the day. All pretty straightforward and simple, nothing complex, heaps of wi-fi, tons of rooms, coolio bananio people.

MediaCampBucks08

Things You Can Do:

I’m a great believer in reaching-out to people who are NOT in the know, people who are not swimming in the same small pond as us, people who are not early adopters, and people who probably have never heard of the term social media, or new media, have no idea what a Blog is, have no concept of Web 2.0. These are the people that will benefit most from MediaCamp, not the existing practitioners.

SO, with that in mind, I encourage you to post a Blog about the event asap, send emails to your groups of friends, encourage people to take a look and think about coming. Bring people along who you think may benefit, like the local cafe, the B&B up the road, your CEO friend who needs to come up to speed on communications technology. Your friend at the local paper, the college PR rep, the school governor, you get the picture, talk to people.

Start Tagging:

Start mentioning the camp in your channels and tag it with: mediacampbucks08

Flickr Group:

MediaCampBucks08 Flickr

You can see a bunch of pics from last year’s event there, join the group and add further pics.

Audio/Video Promos:

If you fancy making a short audio promo I’ll play it on AC Radio this week and next week (include your own links), you can also upload them to the Wiki. Same thing applies for video, some of you are video people so how about making a short talking head video about the event and posting it and tagging it?

Here is a summary of last year by Nuno:

Any other ideas?

You are all creative people so now is the time to show-off a little and “reach-out” to those who need your help, don’t swim in the small pond with the same people, get out there with people who know nothing about this technology.

Virtual Attendance:

There seems to be some interest in virtual attendance, there is a page on the wiki. I’m more than happy for anyone to use my private island in SecondLife. should it be needed as a venue.

Sponsors:

We have enough sponsorship to cover everyone with a t-shirt, cool eh? Eaon is banging away on sourcing the cloth. We should have a size for everyone. However, we can also do with more wonga, maybe the bar bill can be covered, maybe we can get some other goodies, sponsorship is always needed: sponsors

Live Music:

Mikey 12 Casts has organised a complete evening of live music in the student union, pretty coolio bananio that will be, 4 acts or so!

That’s about it for now, though be prepared for more communications in the coming days.

Most Annoying Wanky Tweets

If you do not use Twitter, this post will probably not strike a chord with you, but then again just imagine these things being repeated over and over in a particular online channel.

OK, so I’m sure I must repeat myself too, I must use phrases that are “pet” phrases that I throw around and probably annoy you too. However, these are this week’s non-me-likey phrases that I hear constantly on Twitter.

As I started writing this I asked the people of Twitter themselves so the list morphed into many users dislikes, not just mine. The user who stated the dislike is after the @ symbol.

1. “Spare a Digg for” @audio – I mean seriously, no, back-off with the begging. There is not cat in hells chance of me supporting something just cause you told me too, forget it.

2. “Wow I have xxx many followers” @audio – who gives a damn, this isn’t a popularity contest.

3. “My Top 10 Lists” @audio – hehe, yeah I know I’ve just contradicted myself. But Top is one of those words which too narrow. Top means nothing unless you know the parameters which make it “top” grrrr.

4. “What is the best” @audio – Umm I thought best was a subjective word, you need to define best.

5. “I’m soooo busy with over a million emails to action in my inbox” @dominiccampbell

6. “Need Caffeine” @chrishoskin

7. “For me, it’s any Tweet which poses a question – and then when you reply, the originator doesn’t answer!” @dungeekin

8. “disliked? the Zzzzzzzzzzzzzzzzzzzzzzz -tweet. annoying” @vanmaanen

9. “For me it’s constant “New Blog Post: urlblahblah”, dammit have a conversation even if it is one about coffee.” @GJD

10. “Basically “Auto-Twits” make my nuts itch” @GJD

11. “any tweet with “wow” in it” @audio – maybe I’ve done that too, but it just sounds wanky right now.

12. “when two people get into a heated discussion about a passionate subject – to the exclusion of all others. Take it outside, people!!” @Danacea

13. “push comes to shove all that ‘i’m streaming live..’ business I could live without.” @EaonP

14. “Automated playlists from radio stations, although I like hearing what peolple are listening to.” @AnnaHill

15. “I like it when people with personal business (especially entrepreneurs) add me to Twitter. I hate it when the personal business is spamming.” @ramcosca

16. “here’s the worst, people who make a drama out of “Unfollowing”, like you get to decide whos’ cool. Come on. we’re all nerds here.” @GJD

17. “least fave Tweets are those posted out of context with the original concept. Difficult to contextualize for non-followers.” @fauxpress

18. “good morning” @audio – yes it annoys me the same people say good morning every single day. I dunno I just find it daft, if someone comes back to a channel every day just join in and start yapping, no need for the formalities every day!

19. “My most important pet peeve: Twittering too often. I forgot b/c I don’t follow ppl who post too often. :)” @deanpence

So there we have a brief snapshot of dislikes from a variety of people, I’m sure there must be hundreds more, if you think of one please add it as a comment. Or if you like pick one of the above and have a rant about it.

What is a Community Developer

What is the key approach to effectively market our products in Web2.0?

As I was sitting passively in a company meeting today, (yes not often), I was very impressed to hear various company staff voices bubbling with enthusiasm and knowledge for change. I was very impressed that these voices had an outlet, and a channel for open dialogue, and the approach needs commending for allowing this to take place, in an environment where this type of dialogue had not been common place.

Large corporations the world over are struggling with traditional forms of advertising, it is no surprise to find the branding and marketing conversation rampant in the online world, where large organisations are having to employ, consult, embrace, the currency of trust, which is of course transparency and Mr Penn stated some time ago.

Marketing is now a dialogue, a conversation, the product has to be engaged with from the point of view of the prospect, and there is now a NEED, an absolute requirement to have interaction with the prospects.

Web 2.0 is here to stay, and those who embrace it will win, those who ignore it will fall, without a shadow of doubt.

So what’s needed?

A few things…

1. SELL TO YOUR STAFF – senior management need to engage with their staff transparently, and lead the transparent and open dialogue, effectively leading by example and encouraging participation, (fuelling the conversation). Old school management cascades are typically one way, very old school, the conversation stops, immediately!

2. ENCOURAGE STAFF TO SELL FOR YOU– here this is where you actively support and promote the soldiers to champion and engage in representing the company in the online space, they sell for you, and you need to provide them with full authorisation to publish their views about the company, to open conversation in THEIR channels.

3. COMMUNITY TOOLS – you need tools in place which promote the above to take place, including, blogs, podcasts, videocasts, wikis, social networks, and not only, and methods for sharing how it works, a person, a motivator, don’t force it, let them want it.

4. COMMUNITY DEVELOPER – you need someone full-time working in and around the community (the staff), who not only brings people together with all of this technology, but more importantly documents, showcases, makes aware of all the wonderful activities going on and spreading that externally within the important spaces where the prospects are. You need this person popping in board meetings, nipping into workshops, R&D, filming activity and pumping it out on a channel to the internal and external community.


It’s no secret I have been community developing with my online businesses for some time and have always relished the environment of connecting people and extending the conversation. The point is as my friend Doug Haslam says, how to move mountains, how to mobilise a community to act and engage with the product.

What do you think, what have I missed, what needs adding to here?