Without putting to fine a point on it, this made me chuckle loudly and almost wet my pants.
Without putting to fine a point on it, this made me chuckle loudly and almost wet my pants.
I suppose some might say, “switch the emails off”, but then again usually I enjoy getting DM from friends, but now and then you do something and you attract a heap of new followers, which I am grateful for of course, but still, what a way to start your day, eh?
We could get into a debate about auto-dms merits, I mean do you auto-pilot your account?
Google’s Social Graph is one method which would provide a very easy way to inform robots who is your client and who isn’t.
Adding the rel=”client” to your client related links would in fact mean that any future buzz monitor policing application would be able to easily distinguish you have offered full-disclosure.
Of course, this would not be very obvious to the reader of your text, and that’s the important person in the policing. So perhaps our publishing platforms could also translate our use of rel=”client” in order to offer a visual for the reader too.
Thinking about social graphs today.
Forget that title already, it’s something which will just confuse you and lead you up the garden path of a low traffic site (well unless you are selling to the social media niche, as in people wanting to be a part of the scene – yuck please hand me the “in-flight social media sick bag”).
No, the word social is clearly a very undefined entity to the point of simply causing confusion, just take a look at these definitions of the word social.
Um what? … you mean “human media”, no really, human beings interacting with media that is digitised, oh goodness me that’s one complicated cookie to get our head around isn’t it.
Hmmm … and people are also trying to measure social media influence ? – How can one possibly measure something that is even outside of a definition itself?
Let me let you into a secret, you can’t.
What you can do is analyse qualitative data as a means of capturing intention, and then segment as much as possible and dish up delicious customised experiences (more of that later, if you watch closely).
Right, now that that is out of the way, let’s just consider the term media and fuck the “social” bit, OK, that’s MEDIA, as in stuff we can interact with, comment on, share, immerse into, and generally be a geekoid with.
Find below a list of things that will bring you traffic, it is a list that has worked for me, and continues to, it is not exhaustive by any means but a good start:
That’s all I have time for now but should be a good start, I may even come back and add some more once I remember them. Certainly each item on the list could warrent a post by itself.
The main thing to extract here is that “social” is a red herring, traffic is about following the numbers, and then segmenting it once you have it, but I’d welcome your thoughts on it too. What do you say?
This is the type of lunch you will be getting if you come along to Social Media in Business.
Cream of tomato and basil soup
Fisherman’s pie with cheesy mash topping
Herbed Portobello mushroom lasagne
Roast leg of Southdown lamb with garlic and rosemary
Selection of seasonal vegetables
Herb roast new potatoes
Mixed charcuterie platter
Mixed salad leaves
Potato and bacon salad
A selection of dressings and condiments
An assortment of desserts from our pastry kitchen
Assorted bread and rolls
Freshly brewed coffee or tea
Now the interesting thing I thought about Brett is that he knows how to make friends, engage with people, seemed to be open minded, and generally enjoys interaction with new people, he doesn’t foolishly judge too quickly, which always gets my interest every time.
To give you an opposite example.
The first exhibitor I walked up to at IW today was an older gentlemen representing a company concerned with CRM, you know, management of customer relationships (cough cough), and as it happens I have had CRM on my mind for a project recently. So picture this, I had a Nikon around my neck, was wearing torn jeans, a t-shirt, slightly unshaven look, and my usual blue glasses, a normal day for me then, (as you can see here) nice eh?.
So, as I say hello to this grumpy old guy, first thing he does is starts to look me up and down and begins asking me questions to validate myself (no shit),
blah blah (insert longer story here), really boring me already dude.
So it got to the stage where I couldn’t give a fuck how good his software may have been, the mere fact he made a judgement call on my appearance along with his decision to try and assert me to validate myself to him (like that’s going work), was enough for me to just politely fuck-off in the other direction.
Now, moving on to Brett.
Brett on the other hand, you see, took an interest in a potential conversation with me and found out that I might post some pictures of the IW event onto Flick, the fact that hey this might be a really good moment for a Blog post to come from it, a moment captured where people interact with good outcomes, a memorable exchange.
Brett pulls his shirt open revealing a green t-shirt and says “put Bazaarvoice loves osborne” on it. I have no idea what that means, but it is of little significance. It’s a message, it’s a reach, it’s an enagagement to someone, a client, a prospect who knows?
Job done for me, I couldn’t refuse this attitude, it’s perfect, and goes to show that if you think you are above your station (the first guy) you might need a reality check. The internet is not all about suites and boots.
Go visit BazaarVoice.
Tomorrow evening is the Social Media Mafia “sit down” dinner in NYC.
The event is taking place at the Trattoria Dopo Teatro at 7:30pm, tomorrow (April 24)
125 West 44th Street
Looking forward to seeing you for big eats and some drinks, and plenty of geekery.
Send me an SMS tomorrow if problems: +447824776785 send me one anyway
I just read Will McInnes Blog concerning MeasurementCamp and my brief thoughts are as follows:
A superb idea indeed and more importantly the correct format IMHO, structure is needed, probably more so when overt hierarchy is missing (though it exists covertly).
Sadly I heard about this late, not sure how, I just did, so I couldn’t attend. However, had I been there (and I do hope to come to the next one), or one of them, I’d have suggested a branch or “gravitating crowd” invest a significant amount of time in some thorough research of the psychological/sociological nature.
There exists decades of academic research into “social behaviours”, numerous models for how “social influence processes” operate, and in my personally limited research these are widely varying models, suggesting that not ONE model is proven as “correct”, I can think of at least four.
It just seems to me that until that “nut” of conceptualising “social influence” is understood, choosing ONE model, and the measurement of it, will always be aimed at a “moving target”, if you will.
I’ll attempt to disseminate my research on this as I go along because it does fascinate me how many people seem to dive head-first into it, as they want to believe it is true – influencing that it.
UPDATE 15.04.08: I asked a psychologist friend Jo Jordan what her thoughts were on this (she commented below). Jo also helped my thoughts greatly on this topic by drawing pictures of my thoughts, I have posted them below.
Figure 1.1 Pre Social Media
Figure 1.2 Adoption of social media by many advertising agencies
Figure 1.3 True representation of the complexity of social media processes. Note that the community nodes may start as being the same singular community though as they are organic and constantly changing they naturally morph into different communities (with different perceptions), with different processes with time.
Take some time to look at these diagrams, Figure 1.1 is the easiest to understand, most simple, and the method by which advertising has worked for a long time. Figure 1.2 is where I think a lot of agencies are currently operating, almost using social media as a “bolt-on” with no “feed-back” loop, and also the potential to derive a crude metric based on purchases, proving the source of influence is registered. Then Figure 1.3 clearly indicates a complex system of organic processes, each highly dynamic, and each two-way dynamic node contains multiple models of influential process, depending on ones school of thought (belief) for influence reception (there are many models as stated previously).
It is with these further thoughts we are heading towards a more “process” oriented metric which rather than looking at the outcome (as in traditional above the line metrics) we instead study (or measure) the relationships in the nodes.
This post is now a work in progress.
UPDATE 14.04.08: I’ll be adding a resource list in this post as they are collated
Social Influence Measurement Resources
It’s been a while since I reflected on my education, but the conversation came up recently over lunch with friends.
I have a friend who is considering a career change (let’s call him Charlie). Charlie is an instructor, and an instructor in every sense of the word. He works in an environment where training or instruction takes place in a way one manner. It’s the classic “sage on the stage” approach, the “font of all knowledge” where the primary task is to transfer a package of knowledge to the audience. “I have this knowledge and I am an expert, and I will now transfer it to you”.
Excuse me while I stop smirking, due to understanding various other far more empowering methods.
Now Charlie is not necessarily an advocate of the instructor led approach, it just so happens that is the environment he works in, and in fact he would make a diamond educationalist in a more liberal, or open environment.
But what does “open” mean here?
Many years ago I used to “train” or “instruct” just like Charlie, that’s the system we grew up with, that’s what we thought “education” was suppose to equate to. When we go to a conference, that’s the experience many of us still expect, we expect to be talked to by an “expert”. Well guess what? That approach is so old school and educationally limiting it’s time we changed our values, or our beliefs on how education can be delivered, and general information.
I’m speaking as a convert mind, if you read my blog a bit you’ll know that I am primarily an educational technologist, ok so one who has had to learn online marketing, branding and SEO through running a successful online business, but at the heart my core is one of an educational technologist.
Sometimes we reach milestones in our lives, or crossroads where significant experiences change our direction forever, and one of those crossroads for me was completing my Masters of Open and Distance Education way back in 2000, abbreviated to MA ODE (Open).
I studied that programme with the IET over three years part time, and in an online mode. So back in 97 we were a buzzing virtual community located globally and sensing something big was coming, and of course it did. We studied concepts years ago concerning social networks and knowledge nodes, we read material which challenged the very notion of what education should be, we debated social interaction in cyberspace (as it was known then), we enthused about the transparency that technology can yield, and the changing dynamic of teacher and student, the power shifts in a learning relationship.
We did so much brain buzzing that it had a fundamental impact on me which changed my outlook forever, and more importantly enabled me to “give-up” the notion that I had to be an “expert” delivering knowledge. We invested brain energy and practise into words such as “constructivism”, and “heutogogy”, all beautiful words which place the learner at the centre of discovery and the teacher as a “guide on the side” a person who creates scaffolding for the learner, but never “spoon feeds”, never has a notion of having to transfer HER opinion, NO the learner must construct their own learning and assumptions.
It is with background that I enthused to Charlie, in the hope Charlie will also find great richness in “giving-up” the teacher power struggle. It is with this background I tell you that study is a good thing, providing you find an “open” approach.
Have you experienced the open approach, maybe you do it every day of your life but just never assumed it was open education?
I’ve been hearing a lot of talk recently that some people think it is hard to meet people they chat with online, in the real world, or to use the correct term Face To face (f2f).
I disagree with this, providing you are yourself online and offline and make no disernable distinction between the two, if you do this may not work.
Here are some ways you can in fact get off your arse and meet people.
Ok, so not everyone is a doer or a leader to organise such things, but if you are not that way inclined have a look around at some of the online tools, Upcoming is a great one for starters.
Break your comfort zone, everyone is a little shy, but by being that little bit bolder you will reap dividends and make lots of new friends, I know I have.
I used to be so shy.