Social Media Is Not The Holy Grail

chrishambly — Fri, 28 Mar 2008 06:10:36 -0400

It's an interesting title but if you are working on the Internet, and have had your entry point from a social media frame of reference, you are not doing yourself any favors (USA spelling there) unless you consider that to be only ONE tool in your tool box.

To give you an example of that I have pasted in here a list of areas (I grabbed this from InternetWorld, see you there?) that you should probably give just as much time to as your social media campaign, if not you are missing the bigger picture of web marketing.

Some items in the list might not be marketing per se, yet they are related.

Online advertising
Email marketing
Search engine optimisation
Paid for search
Web analytics & reporting
Affiliate marketing
Mobile & SMS Marketing
Rich media
Advertising networks
Ad serving tools
Usability/accessibility
Web design
Pod casting
Blogging/Vlogging
Web 2.0
User generated\social networking
Streaming
CRM
eCommerce
Secure payments
Hosting\managed solutions
Leased lines\broadband
Domain registration
VOIP
Security & anti-virus
Digital signatures
Web content management
Knowledge\doc management
Personalise\translation
Content provision/creation
Intranets/extranets
Web development
Search & Navigation tools for websites
Behaviour targeting
IPTV
Media Planning/Buying
Mobile Internet/Commerce
Marketing Resource Management
Digital/Media Asset Management
Social networking sites
Viral Marketing
Ecommerce Fulfilment/Logistics
IPTV
Raise venture capital

Anything there that you've never heard of, or anything that should be added to the list?

Email marketing

Social Media Is Not The Holy Grail