By The Numbers: “Does your company rely more on traditional classroom-style learning or e-learning via the desktop? Either way you answer, the likely common denominator of that training is rich-media content in all of its digitally expressive forms. And therein lies the challenge for media managers and producers. Clients now want nothing short of the miraculous when it comes to training their employees: Training must be effective, cost-efficient, media-rich, interactive, entertaining, and available 24/7. According to Fairfield Research, U.S. corporations spent about $11.9 billion on employee learning and training of all kinds in 2003. By one estimate, that’s 37 percent higher than the entire motion-picture industry.”
